The service allows a user to view points earned through Dena Bank’s enterprise wide loyalty program, for the benefit of redemptions such as mobile recharges, DTH recharges, merchandise, movie and flight bookings et al. The redemption options available to a user may change over time. The service requires you to register with us and use our platform for the redemption options mentioned above. You will also be able to accelerate your point’s earnings with these programs, by transacting at our merchant partners.
Information that you give us:
Use of your personally identifiable information (PII): During the registration process, you will be required to provide us with your Card Number or your Customer Information File number (CIF), also known as Customer ID, to validate your account. During the registration process, a user will setup a User ID and password. This data is stored securely in our servers, is used expressly for your use of the service, to send you transactional communications such as receipts, and occasionally, to send you marketing communications for some of our top offerings from our network of offline and online partners, including but not limited to merchants.During the redemption process, you may be required to provide further details as the following:
You may also transact on our service using a combination of points and your Dena Bank’s Debit and Credit Card. We do not store your card data on any of our servers. Your points balance and other details are stored securely in a PCI DSS compliant environment.
This information you give us during your use of the service is updated as of the time of publishing of this policy. However, to improve your user experience and to provide a better service, we may add new features or redemption options that may require other data, which will be updated in this document.
Information that you may give us while specifically using the mobile app:We will request you to provide us permissions to improve user experience on the app as detailed below:
Information we collect as you use our service:To improve your user experience, it is imperative that we collect some other data as mentioned below:Analytical Data:To monitor the performance of our user interface ‘UI’, we track your usage of the service and collect various data points inter alia Device Information (UUID, Phone manufacturer, OS version, mobile network and strength, browser information et al), Location Information (Latitude, Longitude, City, Country et al).We may also use ‘cookies’ or ‘pixels’ to identify your device information and attribution sources, so as to improve our marketing efforts to get you the best deals from our partners.
Log Data:To monitor the performance of our service and to prevent fraudulent activities, we will store your data (including personal information in SHA1/SHA2/AES encrypted format) on our internal servers for improvement of our services.
Log data collection does not involve storing your financial details such as card data.
How we use the data that you give us or data that we collect while you use our service:
All of the data we collect during your use of the service, is purely used for improving the performance of our service, improving your user experience of our service, or to provide you the best marketing offers from our network of partners. Under no circumstances do we share or sell your data to any third party, partner or otherwise. In case of any marketing communication received from our partner, the communication is sent through our secure platform. Any third party tools that we utilize are chosen only after a thorough selection process.
We use industry standard tools such as Crashlytics by Fabric to monitor crash data. We may also pass Analytical and PII data to them to understand forced and unforced crash behavior, ANRs (Application not responding), and various other errors, to improve our service.
Using PII for transactional purposes:Your PII will be passed to third party providers of SMS and Email Services, and will be used for transactional purposes of sending you SMS and Email receipts of your redemptions on our service.
Using PII for non-transactional purposes:Your PII will be passed to third party providers of SMS and Email Services, and will be used to alert you of our new features, new redemption options, and to communicate relevant partner offers.
Opt out of non-transactional communications: - You may choose to unsubscribe out of our email communications by clicking on the Unsubscribe link in the email received.
Using Log Data:Like any organization, we use your log data to improve our application performance. For monitoring of our logs, we use both open source and proprietary logging tools. All of your log data is stored internally on our secure servers with a limited access mechanism, on a need to know basis. These tools help us in understanding application errors, downtime, failure rates et al.
Loylty Rewardz Mgmt Pvt Ltd., 2nd floor, Chhibber House, Saki Naka Junction, Andheri (E),
Mumbai - 400072